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Let's Talk Family Enterprise

Oct 11, 2022


Welcome to Let’s Talk Family Enterprise, a podcast that explores the ideas, concepts, and models that best serve Family Enterprise Advisors in supporting their clients.


All views, information, and opinions expressed during this podcast are solely those of the individuals involved and do not necessarily represent those of Family Enterprise Canada.



Ruth Steverlynck sits down with Deena Chochinov to talk about her new book, Home Work  How to be a Leader in the Boardroom and the Living Room. Deena shares insights and tools from her work that are particularly relevant to advisors working with family enterprises.


Guest bio

Deena Chochinov is a Registered Clinical Counsellor with a private practice in Vancouver since 2000. She has a Master’s in Counselling Psychology from the University of Manitoba and a Post-Master’s in Family Therapy from the University of Pennsylvania and the Philadelphia Child Guidance Clinic. Deena is also a Family Enterprise Advisor, certified by the Institute of Family Enterprise Advisors, and a member of the BC-OD Network.


You can find out more about Deena on her website.


Key Takeaways

[:26] Ruth Steverlynck welcomes Deena Chochinov and asks her to share a little about herself, even though she may need no introduction for most listeners!


[2:34] Deena shares how she decided to write the book HomeWork, despite already wearing three different hats, why add a fourth?


[4:25] What Deena has learned as a systems practitioner in family enterprise advising that she found imperative to share: a unifying antidote to divided business and personal identities.


[8:45] Integrated and whole leadership is a two-part subject to understand and master, Deena explains the “how” and the “what.”


[11:58] Leadership qualities Deena has identified to be essential over her 30-year career, through the lens of family advising.


[14:25] The “what” of leadership is well exemplified by a case study as shared by Deena in her book.


[16:31] Personal work and introspection can be scary, Deena explains why it is critical when working with families that have to navigate business and personal so intimately.


[21:16] Why is Deena sharing all of her secret tools and tips?


[23:24] We’re all in the relationship business. Deena touches on what this means to her as a family enterprise advisor.


[26:21] Where to get Deena’s book!


[27:13] Deena shares her book recommendations as well as her one piece of advice from an advisor to other advisors.


[32:25] Ruth thanks Deena for coming on the show to share her insight and wisdom with the audience.


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Mentioned in this episode

The Let’s Talk Family Enterprise podcast is brought to you by Family Enterprise Canada.

HomeWork: How to Be a Leader in the Boardroom and the Living Room, by Deena Chochinov


Deena’s reading recommendations:

High Conflict: Why We Get Trapped and How We Get Out, by Amanda Ripley


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